Sergio Alcocer at the Berlin School of Creative Leadership
The Berlin School was a before and after in my career. It helped me redefine my role from a hands-on creative to one that can lead others to become better creatives. At a moment in which the creative industries are in a changing mode, being part of the school was a great way to reconnect with the essence of our business and anticipate the future of our industry. The school gave me the chance of being part of an elite group of international thought leaders...
Cannes 2010 Master Class
Sergio Alcocer, President and Chief Creative of LatinWorks, USA, addressed the Cannes Lions International Advertising Festival on Monday, June 21st to talk about how, as a young creative, the single most important decision is where to start your career. Choosing an agency with the right cultural fit can make a big difference as you build your name and portfolio.
The session explored how to foster a creative environment that will lead to create effective and memorable ideas that can survive the gruelling day-to-day realities of agency life.
Listen to Sergio Alcocer's EMBA Thesis from the Berlin School
Virtual Innovation Partnerships - Leading American Creative Industries in the Global Skills Race
Article on Sergio Alcocer's eMBA by NYU Stern School of Business
.. Diagnosis: [Sergio Alcocer] feels after 20 years in the creative industries, ten of them as head of LatinWorks, tired, burned out, and says he wants to rekindle his passion...
