AdAge Agency of the Year
... Sergio, Sergio, Sergio," said Russell Weiner, exec VP and chief marketing officer of another LatinWorks client, Domino's Pizza. "I'm such a Sergio fan. He's a big part of the special sauce..
Sergio Alcocer's Shop Most Awarded Agency Two Years in a Row
... LatinWorks killed across multiple categories with its "Cine Las Americas" campaign, and the agency won a total of four gold, six silver and two bronze awards, including prizes for two Mars brands, Burger King and Parental Control Bar software...
Adweek Agency of the Year
... The new campaign is the brainchild of LatinWorks, the Austin, Texas-based agency formed more than a decade ago by a couple of Anheuser-Busch marketing veterans and an advertising maven [Sergio Alcocer] who Kaiser calls "the centrifugal force" of the shop.
"They're really bringing it for their clients," Kaiser [Domino's director of national advertising] says of Adweek's Multicultural Agency of the Year. "And it's not just the creative, which is very visually rich. They really hit the bull's-eye on strategy"...
#2 Best-Liked TV Spot of 2009
Nielsen IAG Research has released its Ad Ratings for the Top 10 Best-Liked General Market TV Commercials of 2009, and "Llama," LatinWorks' commercial for Starburst, is number 2 on the list.
"This is a huge honor for the agency," LatinWorks president and chief creative officer Sergio Alcocer said.
Bob Lachky, CCO at Anheuser-Busch, talking to the Chicago Sun-Times about Sergio Alcocer and A-B's goals for Super Bowl Advertising.
Best of Show + Most Awarded Agency 2009
... LatinWorks' campaign for the Cine Las Americas Film Festival received the most accolades from the judges. AdAge described the ads as "so riveting that one judge said, 'I wish there were more'"...
LatinWorks Wins Chevrolet Account
The firm that Sergio Alcocer runs as president will be in charge of communication for all the company's brands and in charge of launching 2011 models. Speaking with Adlatina, Alcocer emphasized: "The challenge of the agency is that growth does not affect the consistency of our quality of work. Working together with Chevrolet is an honor and a great responsibility"...
#1 Most-watched Super Bowl Spot on TiVo
Top 10 Most-Watched Super Bowl Ads on Tivo:
1. Bud Light: Language Course With Carlos Mencia
2. Bud Light: Rock Paper Scissors
3. FedEx: Don't Judge
4. Nationwide: Kevin Federline Rollin' VIP
5. Doritos' Crash the Super Bowl promotion: Live the Flavor
#1 Ranked Super Bowl Spot by The Wall Street Journal
... Another spot showing Latino comic Carlos Mencia teaching English to a room of immigrants was a particular crowd-pleaser.
"I love the spot, it was hysterical," says Holly Ross, a 39-year-old who was watching the game in Cincinnati...
#1 Ranked Super Bowl Spot by Chicago Sun-Times
GAME WINNER
Comedian Carlos Mencia is new to the Anheuser-Busch roster of celebrity talent. And what a super welcome addition he is. This Hispanic comedian is nothing short of brilliant in this spot where he tries to teach a classroom full of immigrants how to say "Give Me a Bud Light" in various distinct American dialects. It's smart. Hugely funny. And it scores big...
#4 Top Ten Agency to Watch
... In a game-changing year for LatinWorks, the agency increased revenue 44% by absorbing Cultura, a smaller U.S. Hispanic agency that was also partly owned by Omnicom. LatinWorks has a strong, strategic, creative culture of its own, and it's never easy to integrate another agency's staff and clients. But LatinWorks hung on to all the new accounts, including Lowe's, Mars, Kimberly-Clark and Shell, broadening the agency's client base.
LatinWorks had a stellar year that made it a close contender for Multicultural Agency of the Year. The Austin, Texas-based agency takes pride in competing at the level of a general-market agency, and reinforced that by becoming the first multicultural agency to get a commercial into the Super Bowl two years in a row, when Anheuser-Busch again selected one of LatinWorks' popular Bud Light spots for the 2008 game...
LatinWorks Acquires Cultura
... "LatinWorks is a rising star in the Omnicom network of agencies," Carmen Baez, president, DAS Latin America, said in a statement. "We look forward for big things to come out of this small shop." ...
Next In Line: AdAge Agencies to Watch
LatinWorks captured one of the most sought-after U.S. Hispanic accounts of the year, music website Batanga, by opening its pitch with a hilarious music video filmed at the agency and starring its entire staff of more than 70 people.
In 2007, the 9-year-old Hispanic shop was unstoppable on the new-business front, picking up eight accounts including Hyundai Motor America and a new-product assignment for Pepsi-Cola Co., helping it grow revenue 22%.
On the Super Bowl, Anheuser-Busch showcased a favorite LatinWorks spot featuring comedian Carlos Mencia teaching immigrants how to ask for a Bud Light in English. Domino's so liked the Austin, Texas, shop's take on its Crustalicious launch that the "Birds" campaign ran in the general market, too.
And that new-business video? It's still being watched on YouTube.
