Bio
Sergio Alcocer is one of the most progressive multicultural marketers in the USA. In 1999 he helped found LatinWorks, an agency that has consistently bent the rules of the Hispanic market by creating thought-provoking campaigns for some of the major advertisers in the space. The agency that Sergio presides over as President and CCO was recognized in 2010 by both AdAge and Adweek as the Multicultural Agency of the Year.
